Cebu gets a closer look at ASUS’ latest flagship business laptop as the ASUS ExpertBook Ultra officially made its regional debut at NUSTAR Resort Cebu on September 7 and 8.
The Cebu launch brought together more than 600 attendees, including business leaders, IT decision-makers, partners, clients, and members of the media. The event was part of ASUS Business Philippines’ regional push to bring its business-focused technology closer to companies and professionals outside Metro Manila.
For Cebuano professionals, entrepreneurs, and executives who are always moving between meetings, offices, and business trips, the ExpertBook Ultra puts the spotlight on portability, AI capabilities, durability, and security in one business laptop.
ASUS ExpertBook Ultra Cebu Launch at NUSTAR
The Cebu leg followed the laptop’s Manila debut on July 1, 2026. After Cebu, the regional launch continued in Davao on September 11, where more than 500 attendees gathered at Dusit D2.
At NUSTAR Resort Cebu, the program was hosted by veteran broadcast journalist and ASUS Business Philippines Brand Ambassador Rico Hizon, together with co-host Andi Pateña-Mateu. The event also featured a special performance by Jacky Chang.
The launch was more than a product presentation. Guests went through an Expert Class Forum with sales training, a product showcase, and a preview of ASUS Business’ product roadmap and upcoming programs.
There were also live durability demonstrations, local performances, and a Gala Night that gave business guests an opportunity to connect and network.
A Business Laptop Built for Mobility
One of the biggest talking points of the ASUS ExpertBook Ultra is its size.
The laptop starts at just 0.99kg and measures 10.9mm thin, making portability one of its key features. Under the hood, it can be configured with up to an Intel Core Ultra X9-388H processor, with an NPU capable of up to 50 TOPS and up to 180 total platform TOPS.
For professionals who work on the go, ASUS also lists up to 26 hours of battery life, along with military-grade durability. The ExpertBook Ultra is a certified Copilot+ PC and includes built-in AI features such as ASUS MyExpert.
That combination makes the laptop particularly relevant for people who need to carry their work with them—whether that’s between offices, client meetings, business events, or while traveling.
Built With Business Security in Mind
The ExpertBook Ultra also puts a strong emphasis on security, which is an important consideration for companies handling sensitive business files and information.
Its listed security features include ASUS ExpertGuardian, NIST SP 800-193 compliance, an ASUS Security Processor, dual self-healing BIOS ROM, discrete TPM 2.0, Microsoft Pluton, Match-on-Chip Fingerprint, Windows Hello IR, a physical webcam shield, and chassis intrusion alert.
For business users, these features are designed around protecting the device and the information stored on it while keeping the laptop practical for everyday work.
Key ASUS ExpertBook Ultra Specifications
For those checking the hardware, the ASUS ExpertBook Ultra B9406CAA comes with configurations of up to:
- Intel Core Ultra X9-388H processor
- Intel Arc B390 graphics
- 64GB LPDDR5x memory
- 2TB M.2 PCIe 5.0 SSD
- 14-inch WQXGA+ 2880 × 1800, 16:10 touchscreen display
- 70Wh battery
- Wi-Fi 7 and Bluetooth 6.0
- Thunderbolt 4, USB-A and HDMI connectivity
- Windows 11 Pro
- Morn Grey and Jet Fog color options
The laptop also supports up to 2TB of storage and 64GB of memory, giving business users room for larger files and demanding workloads.
ASUS ExpertBook Ultra Price in the Philippines
The ASUS ExpertBook Ultra starts at ₱129,995 in the Philippines. According to ASUS, the model retains its introductory price despite price increases across the PC market.
For those planning to purchase soon, ASUS is also running an Upgrade and Save promotion until October 18, 2026.
Customers can get up to ₱6,000 off plus a free ASUS 100W GaN Charger when purchasing the ASUS ExpertBook Ultra through the official ASUS ExpertBook Stores on Shopee and Lazada. The offer is valid until 11:59 PM on October 18, 2026, subject to the stated promotion terms.
Where to Buy ASUS ExpertBook Ultra
The ASUS ExpertBook Ultra is available starting at ₱129,995 through selected ASUS Concept Stores, Villman Stores, and the official ASUS ExpertBook Stores on Lazada and Shopee.
For Cebu-based professionals and businesses, the regional launch at NUSTAR gives them a chance to become more familiar with ASUS’ latest business-focused laptop as the company expands its presence in key markets across the Visayas and Mindanao.
Mao ni ang interesting part for professionals who are always on the go: lightweight enough to carry around, but packed with business-focused AI, security, connectivity, and durability features.
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